Internal reference for Bhargav bhai — social media scripts for every platform (charcoal-free, Gir gaay ka panchgavya, 100% handmade). Recovered and restored from the old site. Not for public sharing.

Platform-wise role

• Instagram — rozmarra ka asli kaam yahin: product/ritual content, manufacturing BTS, Reels, customer UGC repost. Sabse tez awareness engine.
• LinkedIn — target dealer/distributor + B2B buyer. Growth story, founder thoughts, manufacturing capability, dealer announcements. PR + dealer inquiries yahin se.
• Facebook — Instagram jaisa content repurpose; retargeting ads + local groups; older/family audience.
• YouTube — long-form: process video, founder interview, dealer testimonial. B2B buyer decision me bhaari asar.

Weekly cadence

• Somwar — Product/education post (Instagram + FB)
• Budhwar — Behind-the-scenes / manufacturing (IG Reel + YT Short)
• Shukrawar — Customer testimonial / UGC (Instagram + FB)
• Hafte me 1 baar — LinkedIn post (B2B angle)
• Mahine me 1 baar — YouTube long-form video
• Festival season — content + ads 2-3x badhaayein.

Scripts — hidden CTA (organic reach)

1. LinkedIn — B2B brand story

Ek dhoop stick banane mein humein 100 saal purani parampara aur ek modern sawaal — dono chahiye the.

Sawaal ye tha: "jo cheez log roz jalate hain, kya wo unke ghar ki hawa ke liye safe hai?"

Market ki zyadatar agarbatti-dhoop charcoal aur synthetic chemicals se banti hai. Humne Surbhika mein raasta ulta chuna — 100% charcoal-free, Gir gaay ke panchgavya (gobar, ghee), gugal aur shuddh Bhimseni kapoor se, poori tarah haathon se.

Aaj ye ek pooja product se aage badh chuka hai — dhoop cup, cone, sticks, chhana tikki, havan samagri aur kapoor tak.

Sabse acchi baat? Har unit ek Indian karigar ke haath se banti hai — ye ek livelihood aur parampara hai jise hum scale kar rahe hain.

#MadeInIndia #Ayurveda #D2C #ConsciousLiving #SmallBusinessIndia

2. Instagram Reel — Process ASMR (koi voice-over nahi)

[0-2s] Close-up: haath dhoop mixture uthate hain — Text: "Bina charcoal ke."

[3-9s] Rolling / shaping — natural awaaz — Text: "Gir gaay ka panchgavya + gugal + kapoor"

[10-18s] Drying rack pe sukhti dhoop — Text: "100% haathon se."

[19-27s] Final: jalti dhoop, Surbhika packaging frame mein (koi text nahi)

Caption: Har din jo aap jalate hain, uske peeche 100 saal purani parampara hai 🤍 · #CharcoalFreeDhoop #AyurvedicIncense #ASMR #Handmade #PoojaEssentials #GirCow

3. YouTube Short — comparison reveal

[0-2s] Do dhoop side-by-side — ek kaala ghana dhuaan, Surbhika halka saaf — Text: "Farak dikhta hai?"

[3-8s] Kaale par cross, Surbhika par tick — Text: "Ek charcoal se. Ek bina charcoal ke."

[9-16s] Quick cuts: panchgavya, gugal, kapoor, rolling — Text: "Gir gaay ka panchgavya. 100% handmade."

[17-20s] Saaf jalti Surbhika dhoop (no text)

Caption: Dhuaan wahi jo saaf ho. #Shorts #CharcoalFree #Dhoop #Ayurveda

4. Instagram / Facebook Post — tradition + warmth

Bachpan mein dadi maa ke ghar wo khushboo yaad hai? 🪔

Wahi shuddhata hum Surbhika mein wapas laaye hain. Har dhoop aur agarbatti banti hai 100% charcoal-free — Gir gaay ke panchgavya, gugal aur shuddh Bhimseni kapoor se, poori tarah haathon se.

Bina kisi harmful chemical ke. Aapke pooja ghar ke liye ekdum shuddh.

Kyunki parampara wahi acchi jo sehat ke saath aaye. 🤍

#Surbhika #CharcoalFreeDhoop #NaturalPooja #AyurvedicIncense #MadeInIndia

5. YouTube long-form (2-3 min) — "Dhoop Diaries — Ep 1"

[Scene 1 — Hook, 0:00-0:20] Raw materials — VO: "Jo dhoop aap roz jalate hain — wo banti kaise hai? Aaj main aapko Surbhika ke andar le chalta hoon."

[Scene 2 — Problem, 0:20-0:50] Generic incense, ghana dhuaan — VO: "Market ki zyadatar dhoop-agarbatti mein charcoal aur chemicals hote hain."

[Scene 3 — Solution, 0:50-1:40] Panchgavya mixing, rolling, drying — VO: "Surbhika mein har product 100% charcoal-free hai — haathon se banaya jaata hai."

[Scene 4 — Range, 1:40-2:15] — VO: "Hamare paas hai dhoop sticks, cone, chhana tikki, agarbatti, havan samagri aur pure kapoor."

[Scene 5 — Close, 2:15-2:30] — VO: "Surbhika — shuddhata jo aap mehsoos kar sakte hain."

Aur scripts — trending formats

6. "Ek din Surbhika mein" — Day-in-life vlog

[0-2s] Factory gate, karigar · Text: "Ek din, Surbhika ke andar" — [3-9s] Panchgavya mixing — [10-16s] Rolling, trays — [17-23s] Drying, packing — [24-28s] Jalti dhoop · Text: "Har din, haathon se."

7. "Aapki dhoop ke Green Flags ✅" — Checklist

[0-2s] Hook: "Aapki daily dhoop ke green flags ✅" — Quick cuts: ✅ Charcoal-free · ✅ Gir gaay ka panchgavya · ✅ 100% handmade · ✅ Bina chemical · ✅ Roz jalane layak safe — End: "Saare green flags, ek jagah."

8. "Dhoop ke 3 myths" — Myth-busting (Bhargav on-camera)

[0-3s] "Dhoop ke baare mein 3 galat baatein." Myth 1: "Zyada dhuaan = acchi dhoop? Nahi." Myth 2: "Sab dhoop natural? Nahi." Myth 3: "Dhoop sirf khushboo ke liye? Nahi." [end] "Isliye Surbhika — 100% charcoal-free."

9. Unboxing + first-burn ASMR

[0-3s] Box kholte, crinkle sound · "Unboxing Surbhika" — [4-10s] Products, texture ASMR — [11-18s] Dhoop jalate, flame, dhuaan — [19-26s] Dhuaan slow-mo · "Charcoal-free. Bas shuddh khushboo."

10. Festive pooja aesthetic — seasonal

[0-3s] Diya, phool, thali · "Is tyohaar, ghar mein shuddhata" — [4-12s] Dhoop + aarti, festive decor — [13-20s] Pooja, calm — [21-27s] Packaging · "Charcoal-free dhoop — har pooja ke liye"

Direct-CTA versions ("order now")

A. Instagram Reel / YouTube Short (30-40s)

Hook (0-3s): "Aapke ghar mein jo dhuaan uthta hai, kya wo sach mein shuddh hai?" Body (4-25s): "Zyada tar dhoop mein charcoal aur chemicals hote hain — lekin Surbhika alag hai. 100% charcoal-free, Gir gaay ke panchgavya se, haathon se." CTA (26-35s): "Surbhika — link bio mein hai, abhi order karein."

B. Instagram / Facebook long caption

Kya aapko pata hai jo dhoop aap roz jalate hain, uska dhuaan aapke ghar ki hawa ko affect karta hai?

Surbhika mein hum ye risk nahi lete — 100% charcoal-free, Gir gaay ke panchgavya aur natural herbs se, bina harmful chemical ke. Handmade, pooja se lekar daily meditation tak.

🔗 Order karein — link bio mein · #Surbhika #CharcoalFreeDhoop #AyurvedicIncense #NaturalPooja

C. YouTube video script (2-3 min, Bhargav intro)

[Intro] "Namaste, main hoon Bhargav, Surbhika Herbal se. Aaj dikhata hoon hamari dhoop kaise banti hai." [Problem] "Market mein zyada tar dhoop charcoal aur chemicals se banti hai." [Solution] "Surbhika 100% charcoal-free — Gir gaay ke panchgavya, gugal, kapoor se, haathon se." [Range] "Dhoop sticks, cone, chhana tikki, agarbatti, havan samagri." [CTA] "Website link description mein hai."

Note: Purane versions mein "lung-friendly" line thi — Meta ads me health-claim flag ho sakti hai, isliye organic tak seemit rakhein ya soft phrasing.